tm:rw Home of Innovation on 42nd Street !

Tm:rw is located at 220 W 42nd Street and is totally free to visit and explore.
The different activities like race simulators and VR games are paid experiences however.
The store is very cool and worth checking out imo even without paying for the different games/experiences. No tickets needed to visit.
Candler Building, Time Square, NYC Open 10am – 10pm
https://seeyoutmrw.com/